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About Us

We are a family owned and operated business with a history of serving the transportation needs of *Central Florida since 1927, that is over 80 years. Bill Ray Senior sold farm machinery, trucks, tractors and even household appliances! As Central Florida grew so did Bill Ray Senior’s operation. Orange Belt truck and tractor soon added Seminole Truck and tractor in June of 1948 making Bill Ray Senior the areas first mega dealer.
In 1955, he was installed as VP of Orlando Automobile and truck dealer Association in recognition of his contribution to Central Florida and the business community. Bill Ray, Jr. continued the tradition by opening the Datsun franchise in 1973. Datsun vehicles were a natural for the Ray family. Solid, dependable, and efficient, everything you as our customer wants from the product and your dealer today. We sell Nissan, which Datsun change their name in the mid 1980’s, giving you the same great product, same Great dealer.

Bill Ray Jr.’s extensive community and industry participation have allowed the family business to grow and prosper, as well as garnering recognition on local, state, and national platforms. Mr. Ray was presented Sports Illustrated All-star dealer reward in 1990. Mr. Ray was recently recognized by Time Magazine with the prestigious 28th Annual Time Magazine Quality Dealer Award for “outstanding performance as automobile dealers and as valued citizens of their community.” Mr. Ray treasures the recognition from his friends and colleagues in the business and government.
The Commitment to customer and community continues as William D. Ray III operates the family business with his son and daughter. We offer a full service facility with new, certified pre-owned, pre-owned sales, leasing and commercial vehicles. State of art Service Department, Body and Paint Shop, and Parts Department. Bill Ray Nissan insists on only the best for their customer satisfaction. Confidence in you dealership is an ongoing goal for many years to come.

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2724 North US Highway 17-92


  • Monday
    8:30am - 9:00pm
  • Tuesday
    8:30am - 9:00pm
  • Wednesday
    8:30am - 9:00pm
  • Thursday
    8:30am - 9:00pm
  • Friday
    8:30am - 9:00pm
  • Saturday
    9:00am - 8:00pm
  • Sunday
    11:00am - 7:00pm

Contact Information

2724 North US Highway 17-92
Longwood, FL 32750
Phone: (866) 200-5086
- + Disclaimers